solleqt is a boutique consulting firm specialised in revenue growth, route-to-market, and commercialisation. We help commercial leaders turn sales and marketing investment into above-market growth — using deep operating experience and data-driven analytics, applied precisely where they produce measurable return.
We apply analytical rigor and AI to the parts of the sales and marketing process where speed to insight creates direct revenue impact. Our work extends from targeted interventions to comprehensive commercial transformations.
We uncover unexploited pockets of growth across customer tiers, channels, and product categories. We help commercial leaders formulate evidence-backed value propositions tailored precisely to changing customer purchasing behaviour.
We structure optimal selling strategies across key-account management, indirect distributor networks, and digital routes. Clients base these models on fine-grained assessments of channel economics, servicing costs, and buyer preferences.
Commercial visits fail when reps are loaded with too many disconnected initiatives. We isolate the single lever that produces the vast majority of impact, aligning call routines, incentives, and territory plans for uncompromising execution.
We deploy AI directly into high-impact commercial workflows where speed to insight drives revenue. We avoid abstract technology platforms and concentrate on deal coaching, pipeline prioritisation, and dynamic channel mix modelling.
Companies spend between 5% and 10% of revenue on sales and marketing. We establish granular margin transparency and spend attribution, ensuring that commercial budgets generate the above-market returns they deserve.
We align category plans and product portfolios with channel realities. By connecting assortment decisions to customer purchase triggers, we help organisations expand gross margins and protect core category leadership.
We have been in your shoes. We solve the commercial equation with the discipline of leaders who have run these functions, not consultancies that have only advised on them.
Every recommendation is grounded in twenty years of direct commercial operating experience inside DuPont, Kimberly-Clark, and SABMiller. We understand the pressures of sales targets, route-to-market trade-offs, and board-level accountability.
We work at the right level of granularity — by geography, channel, segment, and account — right down to individual products and sales routines. We back every finding with rigorous data and direct commercial evidence, never sweeping abstractions.
Success is revenue impact embedded directly in your organisation's daily practices and processes. We do not deliver shelf-bound reports or isolated AI pilots. More than 90% of our engagements come from repeat clients or referrals because the impact is real and lasting.
We analyse your commercial data to identify the single lever that produces 70–80% of revenue and margin impact, cutting through initiative overload.
We deploy targeted AI and analytical models directly where speed to insight creates immediate advantage in sales prioritisation and deal execution.
We work side by side with management to embed new capabilities into daily routines, scorecards, and account plans so above-market growth sustains.
Senior commercial leaders choose solleqt when they need accountable revenue outcomes, not multi-year transformation programmes. Here is what you receive from our partnership.
Results delivered within a single commercial cycle (typically 60–90 days). We compress the distance between diagnostic insight and top-line performance.
Uncompromising specificity: clear priorities by channel, customer tier, and sales territory that your front-line commercial teams can execute immediately.
AI deployed directly into commercial workflows — opportunity scoring, deal coaching, and channel mix modelling — adopted readily by sales teams.
Operational playbooks, coaching routines, and performance metrics embedded into your organisation, so performance persists long after we leave.
Boutique focus where experienced commercial operators lead your engagement directly from day one, rather than junior consulting teams.
Rigorous financial attribution on every sales and marketing pound spent, backing every recommendation with concrete ROI metrics.
solleqt is what you get when you solve the equation properly, instead of guessing at it. That is the name. It is also the method.
Twenty years inside DuPont, Kimberly-Clark, and SABMiller taught us the same lesson three times over. Commercial teams generate enormous amounts of data. Revenue and margin are measured closely — they are the ultimate scorecard. What gets missed is effectiveness at the lowest level: how well each call, each visit, actually gets executed.
A sales visit has a fixed number of minutes. Into those minutes, teams routinely stuff an NPD launch, a store check, a price increase, two or three promotions, and POS placement — sometimes all at once. Every task needs real execution to work. None of them gets it. Not because the representative cannot do the job, but because six tasks do not fit into eight minutes.
Used properly, data and applied AI solve for the one thing that matters most — the single commercial lever that delivers 70–80% of the impact, faster than ten disconnected initiatives ever could.
solleqt exists to find that one thing — with the discipline of leaders who have run these functions, not advised on them.
Whether you are looking to accelerate sales-force effectiveness, optimise channel economics, or deploy AI precisely where it produces commercial return, let us discuss your revenue objectives.